• Contact us
      • Contact Us
      Have a question?
      Try speaking to one of our experts
      Contact us
      Information
      • Careers
      • Privacy Notice
      • Cookie Notice
      • Terms of Use
      • Office Locations
      Sign up for industry updates
      Stay up to date on Celent's latest features and releases.
      Sign up
      • Privacy Notice
      • Cookie Notice
      • Manage Cookies
      • Terms of Use

      News

      Verisk Aims for Dominance with Life Shopper-Tracking Platform

      26 July 2021
      //Verisk Aims for Dominance with Life Shopper-Tracking Platform

      Dan McCoach, head of life and health for North America at technology research firm Celent, said insurers are trying to find ways to digitally “know and predict” the behaviors and propensities of existing and prospective customers. Technologies used to develop accurate, “microsegmented” profiles of these customers are maturing, he noted.

      “Incumbents are working on the marriage of their primary policyholder data with third-party information to create deeper insights into who their existing customers are,” he said in an email. They want to leverage that information to figure out the best ways and digital channels to engage and service them, he added. He noted that this capability will evolve to enable carriers to provide customers with more tailored, personalized coverages.

      View full article on www.lifeannuityspecialist.com
      Information
      Geographic Focus
      North America
      Industry
      Life Insurance