Celent recognizes Societe Generale Private Banking as the winner of the 2025 Model Wealth Manager Award for AI-Driven Wealth Management Solutions.

Societe Generale Private Banking, a specialized financial institution serving clients with banking, comprehensive wealth management, and bespoke financial services in Europe, started an initiative in 2023 to embrace GenAI technology within its asset management division. Specifically, the bank developed and is now currently utilizing GenAI to produce accurate, up-to-date, and personalized portfolio performance reports for private banking clients. The reports explain market conditions, the portfolio manager’s investment decisions, portfolio performance and key drivers, and the contribution of specific financial instruments. Leveraging GenAI to automate these reports improves the efficiency of Societe Generale’s portfolio managers and enhances the client experience through more regular, personalized performance insights.

The development, rollout, and resulting benefits of the automated performance reports is a best-in-class example of GenAI adoption in financial services.

A highlight reel and a downloadable one-page takeaway of Societe Generale’s award-winning initiative are available to everyone.

A full-length case study report diving into the initiative is only available to Celent's subscribers. Please log in to access this report.