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      REPORT
      VIDEO
      Cathay Life: NAP Project
      Winner of the 2025 Celent Model Insurer Award for Customer Experience
      18th June 2025
      //Cathay Life: NAP Project

      Creating polished digital experiences for agents and policyholders has been a priority for insurers for the better part of a decade, but in spite of steady investment, insurers' ability to deliver has been mixed. Cathay Life’s NAP platform, the result of a multi-year project to reimagine their agents’ digital experience, sets a high bar for insurers to strive for.

      Cathay Life consolidated their digital portfolio, which consisted of 21 apps, into a single cloud-based platform, which leverages AI and a microservices architecture to support the entire agent experience. All of Cathay Life's agents now use the platform at least once a month, and most of them use it daily, with an average use time of more than 90 minutes per day. Cathay Life's internal metrics show that using the NAP platform reduces time spent processing administrative tasks by 60%. Part of the project also included developing and receiving approval for the first-ever remote insurance application process in Taiwan.

      Anyone can view a summary of the report or watch a highlight reel of the case study to learn more. Celent subscribers can access the full length case study report below.

      Author
      Harry Huberty
      Harry Huberty
      Senior Analyst
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Horizontal Topics
      Digital Transformation
      Industry
      Life Insurance