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      REPORT
      After the Account Opening: Digital Customer Onboarding Imperatives
      Banks are acquiring more new customers digitally. Onboarding them well is the next challenge.
      2nd April 2025
      //After the Account Opening: Digital Customer Onboarding Imperatives

      Financial institutions have been increasingly acquiring new retail customers digitally. But what happens after the account opening? Effectively and quickly connecting new digital customers to products, services, and support is the key to valuable engagement, relationship-building, and long-term value for the FI. Banks and Credit Unions must approach their onboarding approach thoughtfully to ensure outcomes include deposit growth, operational efficiency, and customer loyalty. Several technology solutions promise to augment the onboarding journey but Celent asserts that institutions should focus on a strategic approach and in specific areas.

      Author
      Michael Bernard
      Michael Bernard
      Senior Analyst
      Michael Bernard
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Horizontal Topics
      Customer Engagement, Digital Transformation, Emerging Technologies, Innovation
      Industry
      Retail Banking