Mobile banking 1.0 is much like internet banking 1.0: a statement on a screen. North of 80% of all mobile banking transactions are balance inquiry and view recent transactions. Now banking are thinking about the next level of functionality: actionable alerts, bill pay transactions, P2P transactions, and check remote deposit capture on the smart phone. How do banking executives justify investments in mobile? At what point does mobile generate revenue for the bank? Is it all just cost avoidance? Celent is honored to have four bank executives who will be sharing their views on what comes next in mobile banking and how to make it happen:
- Doug Peacock, VP, Senior Product Manager, Mobile & Online Banking
- John Finley, SVP, Online & Mobile Channel Manager
- Libby Ghekiere, SVP, Product Solutions & Strategies,
- Marc Warshawsky, SVP, Mobile Channel Design Executive
