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      REPORT
      VIDEO
      Lincoln Financial Group: Digital Program for Life
      Winner of Celent Model Insurer 2022 Award for Digital and Emerging Technologies
      16th March 2022
      //Lincoln Financial Group: Digital Program for Life

      In response to the evolving landscape and COVID-19, Lincoln Financial Group began adopting new technology and sales practices to meet market demand for financial protection and guaranteed income solutions. This included the adoption of new digital tools to support business growth, such as virtual meeting platforms. Their digital program digitized core end-to-end processes and capabilities. The customer transformation journey technologically empowered prospects, customers, and financial professionals in the areas of life insurance new business and policy service through various initiatives across the value chain including eInterview, eStatus, ePay, and eDelivery capabilities.

      The digitization of the full process was a key reason the project was selected as a Model Insurer. Celent also considered Lincoln's strong metrics in terms of adoption and use of technologies. This case study is particularly relevant for insurers who want to understand how to digitize their new busines process from start to finish.

      LFG's Digital Process for Life

      Source: Lincoln Financial Group

      Author
      Karen Monks
      Karen Monks
      Research & Advisory
      Karen Monks
      Details
      Geographic Focus
      North America
      Horizontal Topics
      Customer Engagement, Digital Transformation, Innovation
      Industry
      Life Insurance