A confluence of forces is making small business credit ripe for reinvention. Due to demand-supply gaps and persistent dissatisfaction, small business credit revenues are up for grabs. Lenders harnessing artificial intelligence (AI) and generative AI (GenAI) to lower cost to serve while improving customer experience and risk pricing will overcome the historical challenges of generating sufficient returns and win market share.

To sketch out what reinvention looks like, Celent is producing two reports, Reinventing Small Business Credit: Snapshots of Rising Fintechs and Reinventing Small Business Credit: Digital Origination Vendors, 2025 Edition. The objectives of this Snapshot report are:

• Assist financial institutions to understand and realize reinvention.
• Examine key areas: process reinvention, data analytics innovation, and pioneering models.
• Spotlight rising fintechs that demonstrate best practices.