There's a good article in this week's National Underwriter about the use of SOA (service-oriented architecture) in the insurance industry. It features a lot of my thoughts about how SOA can be leveraged (and how it can be confused) as well as some great comments from other industry analysts. Check out the article: "SOA Widely Used, Though Misunderstood" One thing I'd add to this piece is that I do think SOA has the power to be a transformative technology in the insurance industry. Just because most insurance SOA projects provide benefit through better internal integration doesn't mean there aren't future steps that will bring it to the next level of value.