Established in 1925, by Turkey’s former president, Mustafa Kemal Atatürk, Anadolu Sigorta is today one of Turkey’s largest insurance carriers. Anadolu Sigorta’s juno platform delivers protection products that are well-designed to engage both the changing consumption behaviors and service expectations that underserved millennial’s demand.

Anadolu Sigorta’s experience in developing the juno platform provides a helpful case study on the approach that insurance companies can take to design, develop, and deploy a platform targeted at engaging a well-defined and specific segment of new customers. It must ultimately make a customer feel like a part of a broader community with whom they share values and perspectives, and Anadolu Sigorta’s juno platform and services are a great example. Their offer features a compelling value proposition and related services that deeply resonate with their target customers.