With the resumption of student debt repayments in October, the student borrower is back in the news and should be on the minds of bankers. Banks have customers who are student borrowers even if the bank didn't provide the loan. Payitoff offers an integrated platform for banks to provide value for customers in need, connecting to payment and debt reduction services, and retaining core banking engagement through this very specific financial wellness area. Banks should understand this opportunity to meet the specialized needs of this customer segment.

In this timely Solution Brief, Celent explores the fintech integration that allows FIs to differentiate quickly and build customer loyalty in a time of need.