This event focused on findings from the Celent report North American SnAppshot: Capital Markets and Wealth Management: An Overview of Mobile Apps. Bill Fearnley, Jr., Senior Analyst at Celent, discussed the latest “smart” mobility trends in the smartphone and tablet segments as well as some of the apps already launched. Whether the driver for app adoption is revenue generation or cost reduction, institutions face issues addressing the needs of their mobile customers. We presented business and technical considerations as well as an overview of the service and technology providers developing solutions for mobility in financial services.

For more information about this event or a copy of the presentation, please contact Andrew Renzella at +1.617.262.3124 or arenzella@celent.com.