• Contact us
      • Contact Us
      Have a question?
      Try speaking to one of our experts
      Contact us
      Information
      • Careers
      • Privacy Notice
      • Cookie Notice
      • Terms of Use
      • Office Locations
      Sign up for industry updates
      Stay up to date on Celent's latest features and releases.
      Sign up
      • Privacy Notice
      • Cookie Notice
      • Terms of Use
      BLOG
      Apple to Launch a Mobile-First Credit Card
      26th March 2019
      //Apple to Launch a Mobile-First Credit Card

      In the run up to Apple’s big event yesterday, the expected announcement of new and improved Apple TV dominated the airwaves. It may turn out to be the most important launch for Apple yet, pitching it against Netflix and other streaming giants. However, for us in payments, the big announcement was the news that Apple is to launch its own credit card.

      Sceptics might say that nothing in Apple Card is truly new. However, this is the first credit card that is issued first and foremost into a mobile device, with a companion plastic card printed as an add-on, rather than the other way around. And just like there is a difference between mobile banking and mobile-first banking, Apple Card promises to be a different experience to other cards simply loaded into the Apple wallet. Incidentally, Apple is not becoming an issuer; that role is performed by Goldman Sachs Bank, which will be issuing the cards on a Mastercard network.

      Author
      Zilvinas Bareisis
      Zilvinas Bareisis
      Director, Retail Banking and Payments
      Zilvinas Bareisis
      Details
      Geographic Focus
      North America
      Industry
      Retail Banking