Across a range of industries, the rules for building a successful business are simple: identify customer needs, build solutions to meet those needs, distribute — and then repeat. This cycle has become shorter with the advent of digital solutions. Leaders have started to anticipate customer needs, build and launch solutions rapidly, and continuously modify them for the next set of needs. To do this, they have adopted a customer-first mentality based on digital technology. Data analytics drive actionable insights, while the supporting technology and operational foundations enable them to react quickly to changes in markets and customer behavior.