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Self-service portals can be powerful tools in the race for customer loyalty. They provide the real-time, online experience that a growing number of policy holders want and expect from their insurance provider, while lowering servicing time and costs.
Self-service may not be right for complex customer service interactions. However, a digitally empowered customer and agent base is driving usage of online channels for many sales and service transactions - a trend that continues to gain momentum and influence purchase decisions.
During this webinar:
- Celent will present recent research on the key trends that are driving the self-service marketplace, the barriers to user adoption and why digital capabilities that allow for a more dynamic interaction between insurers and their customers are becoming central to insurers’ marketing strategies.
- Xpertdoc CEO Francis Dion will discuss the ways that technology is making it easier for carriers to embrace the digital, DIY culture and create great experiences for their customers.
