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As channel diversification accelerates in the banking industry, financial institutions in Asia are increasingly turning their attention to mobile banking. This report examines how financial institutions in the region are tackling mobile banking as well as challenges for the future.
Celent analyst KyongSun Kong discusses her upcoming report, "Mobile Banking in Asia: Adoption, Challenges, and IT Spending Outlook" in this webinar, which is based upon a Celent mobile banking survey conducted in 14 countries in Asia in the spring of 2014. Survey results showed that mobile banking initiatives are increasingly gaining traction in Asia, but that they have yet to reach the point where users are actively embracing them. Nevertheless, mobile banking is only increasing and as a channel it is expected to grow. This conclusion is further supported by the many banks—75% of responding banks—that are considering increasing mobile banking IT spending.
This webinar is free to attend. For more information, contact Marie Aquino at maquino@celent.com
Click here to register for the Japanese language version held at 11 am Japan time.
