Ashley Longabaugh is the Wealth Management Team Lead and a Principal Analyst for Celent.
Ashley is a proven Wealth Management and WealthTech Analyst and Advisor with a track record of delivering business technology research and strategy to financial institutions and technology solution providers. She has a distinctive composition of commercial and technical experience used to create and articulate primary research on technology-led innovation across the global wealth management ecosystem.
Ashley is an author, researcher, and advisor of the implementation of emerging technologies across the global wealth management ecosystem. Her expertise is in the segmentation of the WM client base, self-directed retail investors, wealthtech platform market (e.g., CRM, financial planning, front-to-back solutions, etc.), advisor workflows and tools, ESG and sustainability, open data ecosystems, generative AI, market sizing, and data privacy. Ashley is a prolific author whose work has been featured in a number of trade publications, including The Wall Street Journal, CNBC, U.S. News & World Report, Business Insider, Yahoo! Finance, CFA Institute, among others.
Prior to joining Celent, Ashley worked for Credit Suisse Asset Management and Lyxor Asset Management; she achieved her Series 7 and 63 licenses. Ashley received her Bachelor of Science in Business Administration (BSBA) in Business Management and a minor in French from Bucknell University. Ashley holds US and UK citizenship, and was previously based out of Celent’s London and New York offices.
