Company sourcedReal disruptive change will only come from a change on the fundamentals of an industry. As we have seen in many industries, including music, software distribution, transportation, travelling and lodging; true disruption comes from investing in customer relationships. Companies that are able to control and foster a lasting relationship with their customers by addressing what they expect are the ones that will thrive on disruption.
Omnichannel’s role is to provide the tools for traditional companies to compete and reinvent themselves.
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