My Secure Advantage

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My Secure Advantage, Inc. (MSA) pioneered financial wellness as an employee benefit in 1986. Our services now cover more than 30 million lives, through more than 15,000 employer groups. Our mission is to equip and empower people to take charge of their financial future. We are passionate about eradicating financial stress, one member at a time. We do not sell any financial products or services apart from coaching, and are not owned by or affiliated with an organization who does. We are completely unbiased and always operate in each participant’s best interest. We have completed over one million unbiased financial coaching consultations and offer the most comprehensive, cost-effective financial wellness program in the market.

We provide financial coaching and support for every age, status, job title, demographic, salary, topic and/or life event. We guide employees to financial life-change by establishing a one-on-one relationship with an MSA Money Coach. The employee's primary coach is backed by a team of financial experts whose combined strengths provide the support and accountability needed to affect behavioral change and financial health. The coach-employee experience is also enhanced by a web platform that delivers a wide range of supporting tools. Employees who engage with a Money Coach increase their financial confidence and lower their financial stress. They are less distracted, more productive, feel healthier and can be more focused on the mission of their employer.