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The problem that MedEncentive solves is inadequate health litearcy (knowledge) and motivation. MedEncentive improves patient health literacy by tapping into the trusted doctor-patient relationship to motivate self-management.Doctors can prescribe (or the system) information therapy (Ix) for the patient's diagnosis after each office visit and they earn additional compensation. Patients read the information, pass a test to demonstrate they understand, declare their adherence to recommended care and report their declaration to their doctor. In addition to create accountability between the doctor and patient, other psycho-social motivators are invoked, like promise keeping and guilt aversion, that motivate the patient to use the information they just learned to manage and improve their health.

We've tested this program for 15 years and have a peer-reviewed published research paper (attached) in the Journal of Medical Internet Research. Recently, MedEncentive's results were confirmed by the Validation Institute for their highest catregory: peer-reviewed savings. The results include higher levels of treatment adherence, lower ER visits, hospitalizations and costs. These results are only possible because of our use of the trusted doctor-patient relationship. Employees and their family members do not want to participate in employer sponsored health improvement programs because they have privacy concerns. And they don't trust insurance carriers or the government. However, patients want their doctor to know that they understand and are compliant. Because people trus thier doctor, MedEncentive is able to achieve high levels of member participation and drive down preventable ER vists, hospitalizations and total costs.