Prisma Campaigns is an omnichannel marketing platform designed for FIs to make campaign execution easier and more efficient. Prisma utilizes existing client data to maximize outreach efforts, allowing FIs to make every client feel special with personalized service offers. Using machine learning, the platform predicts clients’ next move and communicates the best offer. It uses real-time metrics to adjust the campaign’s effectiveness and share only the most relevant services. Messages are personalized to increase user retention by contacting them through their preferred channels, with relevant, personal, and contextual messages. This optimizes message effectiveness using A/B testing and increases engagement, loyalty and conversions.