Mobile Health Consumer

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Overview

Mobile Health Consumer (Mobile Health) was founded in 2012 on the premise that technology, in particular mobile, will help consumers navigate, and become engaged in, the complex healthcare delivery system and employer benefit offerings. Since first developing a private labeled, personalized Benefits Hub for an International technology company based in California, Mobile Health has grown to over 450 clients with over 1.5 million consumers. We differentiate our platform by offering a lower cost client customized solution that addresses all areas of benefits and may be modified and configured to meet a client’s rapidly changing needs.

Mobile Health Consumer Services:

Customized Configuration. The application look and User Interface may be private labeled and tailored to the meet the priorities of the client. Our flexible, private label approach is unique in the market.

Personalized Communication. The Mobile Health Hub provides Communications personalized at a member level and outreach may be prioritized by employer objective and segmented based on eligibility files and personalized profiles that are built with data from the employer, carrier, third party sources and member direct interaction. Mobile Health builds a Dynamic Consumer Profile which may be targeted by employers to meet any HR or benefit objective.

Clinical Engagement. Using the analytics output from our clients’ carrier or third-party analytics firm, Mobile Health’s algorithms produce personalized messaging that notifies members of recommended action to be taken, such as care gaps where ROI may be greatest. Member created Health Risk Assessments and/or Biometric results from third parties provide additional clinical data. The platform’s algorithms maximize engagement in activities that benefit member health and wellness.

Incentive Engine/Gamification. A flexible incentive administration engine is included in the application. Gamification and rewards may be tied to any activity that is a priority for the client. An incentive dashboard and regular notices are provided to members to enhance and improve engagement. Points, dollars, raffles, gift cards, and contribution reductions are examples.

Wellbeing, Financial to Fitness. Native to Mobile Health’s platform are evidence-based programs directed to the main topics of health. Included are Fitness with connected device uploads, Stress, Nutrition, Resiliency, Work Happiness, Social Wellbeing, Sleep, and Tobacco Cessation. Additional content offered covers depression, mindfulness, diabetes, pre-diabetes, breast cancer, prostate cancer, heart disease, blood pressure, blood glucose, cholesterol, chronic lung disease/COPD, stroke, angina, asthma, back pain, pregnancy/new moms, weight management, and financial wellbeing to name a few. We are working with Alight to build additional Financial content. Similarly, content from carriers or other third party sources may be used if desired.

Challenges. Challenges are varied, flexible, and may be tied to these topics. We have personal challenges, person-to-person, team, or company-wide challenges. Ongoing engagement is increased with reminders, leaderboards, and a personal dashboard.

Health Risk Appraisal. Mobile Health has a HRA that, as mentioned above, feeds the member profile and is tied to algorithms that identify predictive risk and produce immediate messaging for action.

Third Party Integration/Aggregation. We have SSO, API, click- to-chat, click-to-call and click to connect with many of the widely used Third Parties favored by clients when developing Best-In-Class approaches to benefits. These may be pushed to members with specific messaging based on client priorities.

Routine Upgrades & Reconfiguration. A core tenant of the Mobile Health mission is to evolve with client needs. We have not charged for upgrades, changes, new content, urgent communication outreach, or any other client-initiated improvement.