Social Media Management Platforms
Social media management platforms allow an institution to easily post and manage their social media content across multiple sites. Use Celent's VendorMatch directory to identify and analyze vendor solutions in the social media management platform market.
Social Media Monitoring - Company View
Social monitoring tools allow financial institutions to monitor the results of their social media activities. Use Celent's VendorMatch directory to identify vendors with social media monitoring tools for company brand management and other purposes.
Social Media Monitoring Tools - Customer View
Use Celent's VendorMatch directory to search for and learn about social media monitoring tools targeting customer posts and use. Social media monitoring tools allow financial institutions to monitor their customers across social media sites. This may include insurance company claimant, prospect, or policy holder activities for marketing or claims purposes.