Celent's VendorMatch can help you identify campaign management tools that meet you needs. Use the directory to compare and contrast vendor products. Campaign management tools support the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered around a new product launch or an event.
Digital / Social Media Marketing
Use Celent's VendorMatch directory to find vendors who provide solutions for digital and social media marketing. Digital and social medial marketing solutions support an institutions digital marketing activities including advertising, search engine optimization, bid management etc.
Use Celent's VendorMatch directory to identify and learn more about lead management systems. Lead management tools automate the lead conversion process. The tools typically aggregate leads from all sources in one place, track the activities and interests, and manage the complete customer life cycle from capture to conversion. Compare and contrast the tools in the directory by using the filters and comparison features available.