Digital Analytics

Understanding customers and their behaviors is critical to business continuity and success. Identifying new customers, finding the right resources, enabling cross-sell and up-sell opportunities, ensuring customer loyalty and preventing churn, and evaluating customer opinions are initiatives that companies must undertake to stay competitive. However, poor knowledge of customer needs outside of transactional services, as well as handling large amounts of data can be a daunting task.

Our Digital Foresight® solution offers a clearly defined and measurable outcome against which we measure success. These are:

• Customer churn and high-value target prospecting
• Fraud detection and prevention
• Behavioral risk scorecards
• Search analytics
• Route optimization
• Cross-sell/up-sell
• Loyalty analytics

Digital Foresight® is uniquely positioned to lead customer target market research and optimize your understanding using advanced data science driven services. It is

• Focuses on developing actionable insights into specific client behaviors
• Identifies high-value customers and their immediate or rapidly emerging predispositions
• Streamlines the dissemination of actionable insights to your team in real-time and relevant output curtail customer churn
• Identifies high-value target prospects that have an affinity to your customer base
• Identifies your best targets for specific products, such as student loans, or variable annuities, and other products

• Strategic alliances with multiple providers, including those of robotic process automation (RPA) and digital services
• Deep domain and consulting expertise
• Real-time and anytime performance monitoring globally of RPA
• Implementation of business use cases by Digital, Analytics, and Data Management Centers of Competency
• Easy and seamless integration with third-party applications, enabling straight-through processing