Attrition is Reversible. Today, most banks learn that they’ve lost a client only after the final decision has been made and it’s too late to make a difference. They’ve missed out on the months-long gestation period, when issues were brewing and account teams could have intervened meaningfully. Institutions can spot signs of trouble before the client decides to exit and still has a good shot at intervening and retaining the client.
Through a predictive KLI modeling process leveraging our Key Lifestyle Indicators®, Segmint identifies customers at high-risk of leaving an institution in the near future. By analyzing customer insights describing product openings, banking behaviors, account activity and trends, held-away payment behavior and merchant spend patterns we identify those customers that may be experiencing a confluence of events potentially leading to a departure.
On-Demand Visibility to Customers at Risk...Finally.