TCS Customer Intelligence & Insights (CI&I) for Banking

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.


The emerging world of Connected Banking provides exciting opportunities for consumer banks to take back the initiative by creating digital ecosystems, collaborating with fintechs and providing highly personalized experiences for their customers in achieving their individual lifestyle needs and life goals based on the foundation of trust. Tapping into this opportunity however needs the banks to reimagine customer centricity to understand individual customer personas, their life goals and lifestyle needs in order to provide a highly tailored experience that connects the consumer across their individual and unique journeys.

TCS’ Customer Intelligence & Insights (CI&I) for Banking is purpose built for consumer banks to deliver hyper personalized connected banking experiences to their customers and grow into the emerging world of connected banking. CI&I Banking applies advanced analytics and machine learning techniques to provide 360 analytic profile of each customer, discovers customer personas, enables dynamic customer segmentation, maps their onboarding journeys, and generates highly relevant, contextual next best offers and actions while protecting customer privacy as per the global privacy regulations.

CI&I Banking differentiates in the market by providing a unique combination of:

1.Prebuilt use cases that accelerates delivering connected customer insights and hyper personalized recommendations to marketing and customer facing teams

2.A low code, extensible, IoT ready analytics platform built on open source technologies that complements existing bank’s IT systems, accelerates sharing of insights with bank’s ecosystem partners and development of new use cases by the bank to constantly evolve with the dynamic connected banking opportunities

Key Features

TCS CI&I for Bankingis purpose built for consumer banks to deliver hyper personalized connected banking experiences to their customers with out-of-the box use cases. These use cases are tailored to the needs of the connected banking customer and are built to accelerate time to value for banks’ customer-centricity initiatives.

Marketers and business users can use CI&I for Banking to fully manage the customer experience in alignment with their business goals.

Customer Analytics:

•Customer 360

•Customer Base View

•Digital Persona

•Customer Scores

•Behavior & Propensity Modelling

•Experience Alerts

•Next Best Offer

Marketing Analytics:

•Dynamic Customer Segmentation

•Next Best Action

•Event Based marketing

Operational Analytics:

•Dynamic Customer Segmentation

•Next Best Action

Event Based marketing

Key Benefits

The TCS CI&I for Banking solution lets executive stakeholders (CMOs, CEOs, CEO, , Marketing SVP/VP/Director, Customer Experience Officer/Executives, etc.) accelerate digital transformation with a purpose-built software solution that includes analytical models and use cases designed specifically for retail bank CX needs

IT departments benefit from CI&I for Banking with and open-source one-stop data management and advanced analytics foundation that leverages existing IT investments, which is easily extensible through APIs, and enables rapidly development and deployment of use cases.

Business users of CI&I for Banking gain a customer analytics solutions purpose-built for retail banking, that is easy to use with built-in analytics – no need for data scientists to develop analytics “from scratch”. And it easily integrates with front end systems, such as marketing automation systems, CRMs, email, etc.

CI&I for Banking's unique architecture, pre-built use cases, reports, dashboards, smart workflows and an extended web services library let users build their own additional analytics use cases, accelerate ROI and enable seamless integration into existing infrastructures and other applications.

With TCS CI&I for Banking, customers can achieve:

• Improved customer loyalty and retention

• More precise targeting based on customer characteristics and preferences

• Higher share-of-wallet/CLTV

• Higher conversion rates for product offers

• More products per customer

• Quicker time-to-market for campaigns

• Higher ROMI

• Optimized customer communications channel usage

• Reduced churn/defections

• Increases onboarding process efficiency and satisfaction

• Decreased complaints

• Increased customer sat measures (NPS, CSAT)

CI&I for Banking is backed by TCS’ Experience Certainty commitment and award-winning expertise demonstrated in serving the technology needs of the global retail banking market.