NEON-dX: Customer Lifetime Value Management

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NEON-dX is an intelligent martech platform powered by AI/ML and Marketing Automation Technologies for Retail Banks, FinTechs and Insurance Companies to drive personalized customer engagement and omni-channel journeys. It can drive variety of customer engagement and value management use cases off the shelf like

  • Cross-sell of financial products/services
  • Driving engagement and sales via digital channels
  • Create personalized financial experiences via marketing/service touch points
  • Derive deeper understanding of customer's usage behavior
  • Optimize performance of cross-sell/retention campaigns at scale

Key Features

  • 360 Degree Customer View
  • Omni-channel Campaigns and Journeys
  • Retention Management
  • Digital Personalization
  • Customer Behavior Analytics
  • Marketing Campaign Optimization

Key Benefits

  • Supports omni-channel campaigns and journeys
  • Quick execution of campaigns
  • Customer intelligence and decisioning at scale
  • Shorter time to market
  • Personalized offers at scale