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  5. Tomorrow's Leading European General Insurer: Four Elements for a Winning Strategy

Tomorrow's Leading European General Insurer: Four Elements for a Winning Strategy

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30 December 2010
Catherine Stagg-Macey
Nicolas Michellod

Abstract

Today’s market offers no rest to insurance firms. Changes in the past decade in technology, customer attitudes, distribution, brand, and insurance value perception have forced insurers to rethink their business models.

In a new report, Tomorrow’s Leading European General Insurer: Four Elements for a Winning Strategy, Celent recommends that insurers focus their attention on four strategic dimensions if they want to gain competitive advantage: refocusing distribution efforts, applying manufacturing techniques, positioning the brand and proposition, and applying customer science.

“Since the end of 2007 and the financial crisis, insurers have had to cope with uncertain times ahead,” says Nicolas Michellod, Senior Analyst with Celent’s Insurance Group and coauthor of the report.

“Tomorrow’s leading European insurers will focus on automation at each level of the insurance value chain—not only to improve their operational efficiency, but also to bring value to customers,” adds Catherine Stagg-Macey, Senior Analyst with Celent’s Insurance Group and coauthor of the report.

In this report, Celent defines drivers of change impacting the general insurance market in Europe and details strategic responses insurers should implement to be successful in the long run.

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