Marty brings extensive career and industry experience in creating value from digital assets. His longstanding accomplishments in both personal and commercial lines include productizing deep industry knowledge with data and advanced analytics in risk assessment, rating, customer experience, claims servicing, and fraud prevention.
Prior to joining Celent, he was an executive at USAA focusing on advanced analytics and machine learning. Before USAA, he held significant roles as a consultant, a venture-backed insuretech text analytics start-up, an insurance carrier leader with Fireman’s Fund, and, as a vendor executive for innovation at Verisk Analytics (also known as ISO). His earlier career included roles in healthcare and in the United States Air Force.
Marty’s research focuses on helping insurance companies build data-driven, customer-centric digital enterprises. He does this by finding more and better data, creating smarter and more accurate analytics, and, developing faster to real-time decisioning solutions. His passion is to permit ease of doing business with value priced accurate risk management. Marty has a special interest in customer centricity and how risk and financial products fit actual living situations at home and on the job.
Marty has a Bachelor of Science in operations research from the United States Air Force Academy and a Master of Science degree in operations research from the Air Force Institute of Technology. He enjoys reading, family, and his pets in the calm weather of Southern California, but sadly, never learned to surf.
7 September 2021No one wakes up in the morning and looks for ways to make their lives harder, more expensive, or less convenient. Quite the opposite, with data,…
29 July 2021“Everybody LOVES gelato (data science)!” I start this blog on a hot Summer day waiting for another grandchild to be born. Reflecting on one care…
23 July 2021In May and June of 2021 Celent surveyed executives in the North American property and casualty market on their activities related to digital acc…
28 June 2021When it comes to new technology, the opportunities to create new experiences, do things faster, better, cheaper, or just “differently” are alway…
10 - 12 November 2021
United StatesUnderwriting Innovation USA 2021 is where innovation meets the global underwriting ecosystem, connecting to create the industry’s most impactful…
21 July 2021 11:00 - 12:00 EDT (16:00 BST, 17:00 CEST)
United StatesThe greatest strategic asset for insurers is your data. This Equisoft & Celent research goes beyond high level data trends and reveals what insu…
13 - 15 July 2021
Claims Innovation USA (July 13-15) will bring together 1,000+ insurers, brokers, managing general agents, insurtech and industry experts to deba…
2 June 2021 14:00 - 15:00 EDT (19:00 BST, 20:00 CEST)
United StatesRadically transform the P&C customer experience from average to exceptional with intelligent automation. Register for this webinar to learn how…
5 August 2021
By Marty Ellingsworth, Senior Insurance Analyst, Celent. It takes savvy scooping to serve customers who have computers in their pockets, data in…
1 June 2021
By Marty Ellingsworth, Senior Insurance Analyst at Celent. This blog is a DIY Data and AI Ethics Exam. Funny thing with ethics, there may be no…
16 April 2021
Verlen, along with Kumi Walker, Chief Business Development and Strategy Officer from Root Insurance and Marty Ellingsworth, Industry Analyst fro…
30 March 2021
Martin Ellingsworth, an analyst for Celent, said the services being offered by Injury Claims Express and Just point seem like a natural next ste…