Marty brings extensive career and industry experience in creating value from digital assets. His longstanding accomplishments in both personal and commercial lines include productizing deep industry knowledge with data and advanced analytics in risk assessment, rating, customer experience, claims servicing, and fraud prevention.
Prior to joining Celent, he was an executive at USAA focusing on advanced analytics and machine learning. Before USAA, he held significant roles as a consultant, a venture-backed insuretech text analytics start-up, an insurance carrier leader with Fireman’s Fund, and, as a vendor executive for innovation at Verisk Analytics (also known as ISO). His earlier career included roles in healthcare and in the United States Air Force.
Marty’s research focuses on helping insurance companies build data-driven, customer-centric digital enterprises. He does this by finding more and better data, creating smarter and more accurate analytics, and, developing faster to real-time decisioning solutions. His passion is to permit ease of doing business with value priced accurate risk management. Marty has a special interest in customer centricity and how risk and financial products fit actual living situations at home and on the job.
Marty has a Bachelor of Science in operations research from the United States Air Force Academy and a Master of Science degree in operations research from the Air Force Institute of Technology. He enjoys reading, family, and his pets in the calm weather of Southern California, but sadly, never learned to surf.
10 March 2021Read about how an insurer optimize price and provide price personalization through the analysis of customers' reponse to price change and their…
Aon-CarrierHQ: Small Fleet Advantage Risk Retention Group - the First Telematics Driven Insurance Product10 March 2021Read about how an insurer used telematics data to underwrite and assess claims and premium payments, with the application of usage-based insuran…
10 March 2021Read about how an insurer identifies suspicious individuals and claims in the insurance industry through the application of graph theory in soci…
8 March 2021The virtual “That Was Easy!” button just got e-pushed, machines let us do old things in new ways. During the last year, rapid advances in Data,…
18 - 20 May 2021
Commercial Lines Innovation USA (May 18-20) brings together 1,000+ commercial insurers to deliver a roadmap for customer-focused, analytically i…
13 - 15 July 2021
Claims Innovation USA (July 13-15) will bring together 1,000+ insurers, brokers, managing general agents, insurtech and industry experts to deba…
27 April 2021 11:00 - 12:00
COVID-19 has dramatically accelerated the need for digital transformation in the insurance industry due to reduced customer facetime for agents…
1 April 2021 11:00 - 12:15
The increasing adoption of new vehicle technology has made calculating the value of a vehicle more difficult. Paradoxically, much of the technol…
16 April 2021
Verlen, along with Kumi Walker, Chief Business Development and Strategy Officer from Root Insurance and Marty Ellingsworth, Industry Analyst fro…
30 March 2021
Martin Ellingsworth, an analyst for Celent, said the services being offered by Injury Claims Express and Just point seem like a natural next ste…
17 March 2021
By Marty Ellingsworth, Senior Insurance Analyst. A new computer algorithm has just written the world’s funniest joke. The virtual “That Was Eas…
12 March 2021
There are two major categories of those talented individuals—specialists and generalist, according to Martin Ellingsworth, an analyst with Celen…