Research & Advisory - Data and Advanced Analytics
Dana Point, CA, United States


Marty brings extensive career and industry experience in creating value from digital assets. His longstanding accomplishments in both personal and commercial lines include productizing deep industry knowledge with data and advanced analytics in risk assessment, rating, customer experience, claims servicing, and fraud prevention.

Prior to joining Celent, he was an executive at USAA focusing on advanced analytics and machine learning.Before USAA, he held significant roles as a consultant, a venture-backed insuretech text analytics start-up, an insurance carrier leader with Fireman’s Fund, and, as a vendor executive for innovation at Verisk Analytics (also known as ISO). His earlier career included roles in healthcare and in the United States Air Force.

Marty’s research focuses on helping insurance companies build data-driven, customer-centric digital enterprises. He does this by finding more and better data, creating smarter and more accurate analytics, and, developing faster to real-time decisioning solutions. His passion is to permit ease of doing business with value priced accurate risk management.Marty has a special interest in customer centricity and how risk and financial products fit actual living situations at home and on the job.

Marty has a Bachelor of Science in operations research from the United States Air Force Academy and a Master of Science degree in operations research from the Air Force Institute of Technology. He enjoys reading, family, and his pets in the calm weather of Southern California, but sadly, never learned to surf.

Latest insights

  • 28 January 2021
    The global pandemic changed everyone's course in 2020; some a little, others a lot. The insurance industry was affected in both positive and neg…
  • 20 January 2021
    When it comes to AI, machine learning, and advanced analytics, there is one undeniable conclusion: The biggest risk in AI today is not implemen…
  • 14 December 2020
    “Finding Grandmas” is my end of 2020 blog. It is unlike my blogs on getting to the cloud, or the gelato trilogy blogs of how you do it, who is d…
  • 24 November 2020
    An Audio with Slides version of the Report -- The Story of Data, Maps, and Digital Proximity Abstract The “Last Mile” in delivery, direction, se…
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