WSJ: Startups Target Millennials With Social-Investing Apps
Startups Target Millennials With Social-Investing Apps; The lure: investment products built around themes like clean energy and corporate ethics
By Dieter Holger - 10 June 2019 - The Wall Street Journal Online
For millennial investors, making a social impact is a top priority
More than any previous generation, millennials are likely to invest in companies that mesh with their social and political concerns—from clean energy to gender equality to water conservation. Some 77% of high-net-worth millennials currently own or are interested in so-called impact investments, according to a 2018 survey by Bank of America.
Now a wave of startups is rushing to capitalize on the trend by offering the mobile-first generation a host of new financial-tech products that cater to their social-investing preferences.