AIA International: First In-Market COVID-19 Alert Service

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
2021/03/11
Jamie Macgregor

Winner of Celent Model insurer 2021 for Innovation Execution

Abstract

When the global COVID-19 pandemic hit at the start of 2020, AIA Hong Kong made a decision to go live with a new COVID-19 alert service through its AIA Connect app. This new service, which included the offer of medical insurance cover, was launched within just seven days, from ideation through to product delivery. Within the first 6 months of launch, approximately 460K free medical covers were provided with a total digital reach achieved of 32M impressions. This Model Insurer winner case study explores the approach taken, the technical solution and success criteria from their perspective.

Subscription required

このコンテンツ全文をご覧いただくには購読が必要となります。

購読アカウントをお持ちの方はこちらから sign in ください。 無料アカウントは register nowからお作りください。 概要全文や無料コンテンツなどをご覧いただけます。

Insight details

Industry
Life & Health Insurance, Property & Casualty Insurance
Subscription(s) required to access this Insight:
Insurance, Life/Annuities Insurance, Property / Casualty Insurance
Insight Format
Reports
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America