セレント・モデルインシュアラー 2021

Introduction to the Model Insurer Awards

Model Insurer is the main award that an insurance carrier can win from Celent. It is awarded for best practices of technology usage in different areas critical to success in insurance.

Celent’s Model Insurer Program seeks examples of best practices in technology usage in different areas critical to success in insurance. Every year we invite insurers to nominate their technology initiatives. We review all nominations and recognise a number of them with a Model Insurer Award.

Every year, we recognise one initiative every year as the overall Model Insurer of the Year, the top honour. Model Insurer of the Year is not a specific category and insurers do not nominate themselves for this award. Instead, Celent judges select one initiative from those already submitted.

There are no specific criteria for Model Insurer of the Year. However, typically, the winning initiatives deliver impressive business benefits to the insurance carrier, while also exhibiting one or more of the following characteristics:

A radically different (or a step change from the existing) technology platform and operating model.A transformation of the institution’s capability to innovate.The creation of a lasting social impactA stand out from the crowd and uniformly impress Celent judges.

We appreciate that submitting a high quality nomination takes quite a bit of effort. However, being recognised as a Model Insurer is great PR for both the insurance carrier and associated individuals. Insurers tell us they view Celent Model Insurer as a distinctly prestigious award. The awards are focused on insurance, yet span a full spectrum of technology initiatives rather than being narrowly focused on one. Competition is global and fierce, and the selection process is rigorous. Award winners are in great company and are proud of such association. Past winners include insurers from all parts of the globe, including: LV=MetLifeXL GroupNationwide InsuranceAllstate FinancialTokio Marine & Nichido FireAllianz Life, and Zurich.

Applying to the Model Insurer Awards

Eligibility to Apply

The awards are available to any insurer globally. Any insurer can apply, irrespective of whether it has any prior relationship with Celent. We do not charge any fees to insurers or vendors to participate in the Model Insurer process.

We want to see a very clear impact on customers, i.e. how the initiatives can help the insurers provide their customers a better product or service experience, make them feel more secure, or do all of the above more efficiently while better managing risk.

Vendors are not qualified to receive a Model Insurer award, but are welcome to assist their carrier clients with their nominations, or nominate on their behalf with the insurer’s full consent. All nominations MUST include insurer contact information, and all follow-up will be done primarily with the insurer.

Model Insurer winners are featured in Celent case studies. If an insurer is not prepared to participate in the case study process or share details of its initiative publicly, then it (or its vendor) should not submit an application. When we receive a submission, we reserve the right to confirm with the insurer that they are happy to participate, and may disqualify the submission if we don’t receive a positive confirmation directly from the insurer.

Application Process

The nominations window is now open. Winners will be notified in November and announced publicly March 9-11, 2021.

Yes, absolutely, we encourage you to submit all the initiatives that you are proud of.

If the improvements relate to the same solution (e.g. different functionalities to your digital platform), we would recommend submitting a single application and highlighting them as key features why you believe your platform merits an award. We expect competition to be fierce, and by fragmenting your platform functionality into discrete components, you run the risk that none of them individually will be strong enough to win. Remember, it’s about quality, not quantity.

Yes, please upload the material to the Additional Material section of the nomination form.

We will send an email confirmation to the manager and, if applicable, vendor contacts listed on the submission. If you haven’t heard from us within a few days of your submission, please contact us at modelinsurer@celent.com.


Yes, all information shared with Celent as part of the Model Insurer submission will be treated as confidential. If your nomination wins an award, we will work with you to publish a case study of your initiative, but you will always have full control over what gets published. We may use anonymized data from your submission in other research but nothing that could be directly attributed to you.

No, we will never disclose the fact that you submitted a Model Insurer nomination, unless we recognise you as a Model Insurer award winner.

Judging Criteria and Evaluation Process

While the Model Insurer process has evolved somewhat, one thing has remained constant through the years: the evaluation criteria. We continue to judge the initiatives on three criteria.

Business Benefits

The most important of the three evaluation criteria. We are looking for initiatives with a clear and sustainable impact on the insurer’s business, so make sure to include quantifiable business benefits. We appreciate that some benefits are hard to quantify, but vague statements about expected benefits from the business case will not be sufficient. We also appreciate that you don’t want to divulge potentially competitively sensitive information. If you are not comfortable sharing absolute figures with us, feel free to talk about relative performance (for example, percentage revenue increase or cost saving).

Degree of Innovation

This measure looks at how innovative the initiative is in using technology to improve sales or service results, reduce risks or costs, or improve business processes. The initiative doesn’t have to be the “world’s first,” although that obviously helps. We are interested in how you experiment with emerging technologies to drive your business. However, innovation doesn’t only mean “bleeding edge” technology; often it is about how you apply technology to enhance your customer experience or to transform the ways of working.

Technology or Implementation Excellence

Some initiatives are noteworthy for their extreme difficulty, complexity of technology, or implementation excellence. Have you just done a “heart transplant on an in-flight plane”? Was it an integration nightmare? Did you roll it out around the world? Did you find a really interesting way to collaborate with a third party? Have you woven a complex ecosystem to deliver the solution? If so, we want to hear about it, and such an initiative will score highly on this dimension.

All Celent Insurance analysts are involved in the judging process, although the exact approach should perhaps remain “a secret sauce.”

Yes, with one important exception. Historically we only awarded “live” initiatives, which are already delivering demonstrable business benefits, and we will continue to only consider such initiatives in four categories in 2021. However, in the Innovation and Emerging Technologies category, we invite you to submit initiatives at the proof-of-concept or pilot stage, or share your efforts to improve innovation capabilities. We want to hear about expected impact on the business, although recognise that it might be difficult to demonstrate quantifiable business benefits at this stage.

Over the years, our Model Insurer program has grown increasingly popular and has become fiercely competitive.

No. Some of the nominating firms, and many of the eventual winners, are or have been clients to Celent’s retained advisory service. However, we never give preference to clients in the selection process, and always ensure that Celent was not directly involved in the creation or deployment of any of the initiatives that have been recognised. To do otherwise would mean compromising our values and risking the reputation we have taken such great care to build.

If you are considering entering your initiative, you must be proud of what you achieved. Make sure it comes across in your submission form. Clearly tell us what you did and why, and why you think what you did is unique and deserves recognition. Focus on essential points, but don’t skimp on detail.

You would be surprised how many entries suffer from lack of clarity; it’s as if some candidates think that if they bamboozle us with technology acronyms, we will be more impressed, or if they twist their arguments into a knot, we will award them just for sounding clever. Your initiative might be brilliant, but if we can’t understand it, you won’t win. Clarity of your submission is crucial!

Consider including internal documentation (for example, documents you may have used to socialise the initiative internally). Celent welcomes additional materials to supplement a well-written application.


The deadline for 2021 Model Insurer is 11pm GMT on October 16, 2020.

Application delays inevitably delay the judging process and are unfair to all participants. However, in exceptional circumstances, we may allow extra few days to submit an application. If you expect that you would not be able to submit your nomination in time, please contact modelinsurer@celent.com with an explanation for why you require additional time.

We expect to notify the award winners by November. We will send an email to the individuals with contact details on the submission form. If there is a vendor involved and contact details are available, we will copy the vendor as well.

We will also email all nominees who did not win the award, typically a couple of days after we communicate results to the winners.

What Happens if we Win a Model Insurer Award?

Privileges and Responsibilities of Model Insurer Award Winners

Winning the Model Insurer award gives the institution a number of privileges including a published case study featuring the award-winning initiative available to all Celent research subscription clients as well as an invitation to the awards ceremony.

Celent will ask all Model Insurer award winners to:

Support Celent in writing the case study about your initiative.Send at least one senior representative familiar with the initiative to accept the award, and if necessary, discuss the initiative.

Yes, we will ask all Model Insurer award winners to observe the following timelines:"

Acknowledge within 24 hours the receipt of our email informing that your initiative won the award. Unless you inform us otherwise, this acknowledgment will confirm that you are happy to accept the award and oblige with the winner’s responsibilities.Identify relevant executive(s) for case study interview(s) within one week of the original email.Confirm the executive that will accept the award.Approve the case study for publishing – as early as possible, but no later than two weeks prior to the awards ceremony.

We will confirm specific dates for 2021 when we send you the winner’s email.

Of course, even with the best will in the world, things do not always go as planned. We will work with you to manage the process along the way as closely as possible. At the absolute minimum, we need to have the case study written and approved by the insurer, in order to still proceed with the award.

In the extreme scenario, if the insurer does not support the case study or doesn’t respond to an email congratulating them on winning the award, we will have no choice but to disqualify the initiative. Over the years we only had to do this on a couple of occasions, but came close a number of times.

Case Study Support

A Celent analyst will be responsible for writing the case study. The analyst will be identified and introduced to you via email informing that your initiative has won the award. He or she should be your first port of call for any additional questions you might have about the Model Insurer program. Of course, if you are an existing client, your account manager will continue to serve as the primary point of contact at Celent.

The information you will have supplied in the application form will serve as a great starting point for the case study. In addition, we ask all award winners to support us by:

Helping us arrange one or more interviews with relevant insurer executives familiar with the initiative to get more details.Supplying any available visuals (e.g. screenshots, charts, etc.) helpful to illustrate features and benefits of the solution.Reviewing the draft and managing any necessary internal approvals to allow us to publish the case study in the report.

The whole process should not take much more than a couple of hours of your time.

The case study is typically 6-9 pages long and covers the following topics:


Brief description of the company, usually from corporate literature.
Brief synopsis of the award winning initiative.


Pain points or business opportunity – why did you launch this initiative?
Market and competition, or anything else relevant to understanding the case study.


What was built/ developed?
How? Over what period?
Who was involved?
What is unique about the solution/ initiative?
What were the biggest challenges?

Results and Lessons Learned

Quantitative and qualitative information of what the company achieved because of the initiative.
What are the future plans – e.g. geographic expansion, new functionality?
What were the most critical success factors that made this initiative successful?

The interview questions would broadly follow this outline.

While the analyst is “putting pen to paper”, you are always in control over what specific information you share, and you decide what should be included in the case study. We are not asking to disclose anything that’s confidential and would not publish anything before your explicit approval.

We expect to publish the Model Insurer reports February 25, 2021.

Yes, you will receive a courtesy copy of your Model Insurer case study report. Of course, if you are a Celent research subscription client, you will be able to access all Model Insurer reports just like any other Celent report.

Yes, you can view an example case study in our Guide to the Model Insurer Awards


Celent will publicly announce all Model Insurer award winners during the award ceremony at I&I Day in February 2021. Case studies will be published the same day as well.

Yes, Celent supports and encourages the Model Insurer award winners to issue a press release announcing this achievement. However, in order to ensure accuracy and consistent messaging across all of our winners, we ask that each company wishing to issue a release send it to Celent’s PR team at pr@celent.com for review and approval.

Yes, we have prepared simple guidelines which can be accessed here.

We ask that you keep the news under embargo until we publicly announce all Model Insurer award winners. If you want to issue your own press release, we recommend doing so on the day following the award ceremony.

Yes, but you must purchase redistribution rights from Celent first. Please contact your Celent account manager or write to info@celent.com.

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