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Green Initiatives in the Japanese Insurance Industry: On the Starting Line

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27 May 2010

Comments

  • Thank you for the interesting post.
    I was wondering if along "green" activities facing company itself (activities such as the ones you mentioned - reduction of paper usage, etc.), Japanese insurance firms are developing green insurance products (such as insurance for hybrid cars, gray water, solar panels) for the retail segment, and green facility insurance for the corporate customers which operate largescale green infrastructure facilities?
    Are there any green CSR activities by insurance firms in Japan?
    What about green positioning and marketing campaigns?
    I would be glad if you could address these issues in future posts.
    Best,
    Gidi