Can You Define Innovation in Six Words or Less?

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7 January 2013


  • Innovation is.. Value add through Creative thoughts

  • Innovation is... solving specific problems with creative solutions.

    Too many "innovators" think the whole point is to be creative and to come up with new ideas. But consumers and managers don't new "new ideas"; they need solutions to specific problems. Any "innovator" who doesn't sit down to first define the problem they are trying to solve is wasting their time.

    There is no value in being innovative for innovativeness sake. It's like brainstorming without any purpose or focus.

  • Innovation is.. creatively increasing the efficiency of production.

    That's slightly wonkish economic phrasing; the object of all innovation is to produce value more efficiently, I added "creative" to distinguish from other activities directed toward the same purpose, like education, training, scheduling..

  • [...] the innovation front, it’s still not too late to enter our competition to find the best definition of innovation – but in six words or less! There have been some great [...]