How Can Quora be Leveraged for Online Banking and Bank Web Sites?

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
10 January 2011
Jacob Jegher
There has been a lot of hype and press regarding Quora lately. Quora describes itself as:
"a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question."
I'm intrigued by the format but wary of the quality of responses (since everyone and anyone can contribute). There is a risk of this becoming a modern version of the disastrous Yahoo Answers. However, the concept got me thinking about what this could mean for online banking and bank web sites. I became further intrigued when I read the following TechCrunch post detailing BankSimple's use of Quora. Kudos to BankSimple for using this tool to answer questions. Given that BankSimple has yet to launch, it's certainly a good way for the firm to answer the questions on people's minds. How else can Quora be used? I can envision multiple scenarios where user contributed content comes into play. User generated FAQs and "How do I..." type of questions come to mind. I've got lots more, but would rather turn the possible responses over to you. I have posted a question on Quora, and I invite you all to reply and contribute. Please click on the following link in order to add your answer - How can Quora be leveraged for online banking and bank web sites? Note: comments have been turned off for this post. Please post your answer using the link above.

Insight details

Insight Format
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America