Cash is Dead! No. It isn’t! Pt 1
There is an old Christmas tradition in the UK of going to the panto . It's silly, it's fun, and it's all about children. Audience participation is part of the experience, including calls of "He's behind you!" (or "Look behind you!"), and the audience is always encouraged to hiss the villain and "awwwww" the poor victims. Another convention is "arguing" with a character - "Oh, yes it is!" and "Oh, no it isn't!"
Survey: Cash is dead!
Rest of the world: "Oh, no it isn't!"
Two announcements caught my eye this week, both seeming to proclaim cash is dead, or will be, in our lifetimes. I think this is great news – it means I’m going to live to be hundreds of years old ;-).
I'm splitting the blog in two, as the sources and claims are very different.
The first is a survey by Gallup of US citizens. The headline is 62% of them thought it likely or very likely that we would be a cashless society in their lifetime.
That would be a massive shift. The Federal Reserve estimate that 40% of all transactions in 2014 were in cash. At a crude estimate, that’s somewhere in the region of 70 billion transactions that would need to convert in the next 30 years or so.
Second, the same Fed research shows that if they were unable to use their preferred payment type, 60% chose to use cash as their second choice.
Most importantly, there are significant social issues to address first. FDIC research shows that c. 7.7% of the US population are estimated to be unbanked, with a further 20% underbanked. That means, crudely, over a quarter of the US population rely on cash. They use it for budgeting (known as "jam jarring"), and they may not even qualify to have a form of electronic payment. Even if they do, such as a prepaid card, the fees and breakage on the card make the card far less attractive than cash, which is free.
This is why most discussions use the term less cash, rather than cashless, and why places like Sweden have actively ensured that cash will remain an option, rather than accelerating its demise.
In short, despite what consumers might think or say, the chances of cash dying in the US is far, far lower and further away than the survey suggests. Removing cash from certain use cases is going to be tricky as it would be perceived as penalising lower income families. Even barring cash for higher value transactions will be difficult, as Germany found earlier this year.
Cash isn't dead. It's not even mildly unwell ;-)