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1 September 2015Bob Meara
This question comes up often. As a research and advisory firm, Celent fields ad-hoc research with regularity. No matter how well thought out our surveys, however, we nearly always wish we could have asked additional questions. This led us to launch two research panels focused on topics representing significant and growing interest among Celent clients. The purpose of the effort is to look deeply into the objectives, priorities, risks, barriers, and likely outcomes of two seminal retail banking topics in North America. Specifically: • Digital Banking • Branch Channel Transformation Both panels consist of bank and credit union leaders with significant interest and involvement in one or both of these topics, willing to invest in bi-monthly surveys and interactive webinars in return for complimentary access to the resulting Celent reports. Many are not Celent clients and would not otherwise have access to the research. Why are they doing this? We asked that question in a recent survey. Virtually all panel members are involved primarily as a benchmark to see how their institution is doing compared to the industry overall. It’s highly useful and timely insight for those involved (see below). Perhaps you’d like to join us. You could have compelling and timely benchmarks for your financial institution. Celent is accepting additional requests for membership in the Branch Transformation and Digital Banking Research Panels and expects to field ongoing research through 2016 at semi-monthly intervals. To request to be on one or both panels, apply Here. [caption id="attachment_5106" align="aligncenter" width="583"] Why banks and credit unions participate in Celent's research panels[/caption]
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