Clients or Customers? The distinction makes a difference

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Celent have reviewed this profile and believe it to be accurate.
8 July 2013


  • I agree with your distinction between customers and clients. Ideally, banks bring in new customers and create long term clients. Using the right terminology helps front line employees understand the importance of establishing value for the client, leading to an overall better customer service experience. It’s a small detail that makes a huge difference.