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Social Media Best Practices for Banks - "Be Cool." Good Luck With That!

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Celent have reviewed this profile and believe it to be accurate.
25 October 2011

Comments

  • Hi Jacob,

    I am curious for your take on where and how banks should incorporate social media into their global strategy and who or what function within the organization of a bank should be responsible for overseeing that strategy?

    Best,

    Denise Bedell
    Global Finance
    GFMag.com

  • Very good article. Totally agree on your point of view. I think B2B Business shall integrate Social Media within their Marketing Strategy but never forget that it's more a HR or Employer Branding topic for them. At least that's what I assume...

  • Thanks for your comments.

    Denise, there are many ways to answer that question and it requires analysis. Simply stated social media activities need to be blended into a bank’s sales, marketing, and customer service activities. It can also touch multiple channels.

    It all depends on business goals and keeping sight of the true objective and not getting stuck on the social noise that can end up being burdensome.

    As far as responsibility, I've seen everything from this being handled within product, marketing, service, or an independent group. It's truly about having an executive that can champion social initiatives and demonstrate their importance to the organization at large.