Relevance in FS Advertising

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
20 April 2012
Bob Meara
Many financial service firms are going to great lengths to ensure advertising is timely, relevant and compelling. Indeed, campaign management applications promise this very thing,.with the objective of improving sales lead rates. While on a family trip from Atlanta to Ohio last week, I had the occasion to experience FS advertising at multiple venues along the way. Below are two examples. The first was classic. BP is offering a VISA rewards card with the ability to redeem rewards in the form of discounts applied at the gas pump. It is merchandising its new card with well-coordinated and well-placed pump signage – a great example of timely and relevant marketing. The only thing missing is a way to apply for the card while there at the pump. bp-marketing2

The second example was at a QT. I never did find the ATM.



Insight details

Insight Format
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America