Focusing Directly on the Customer; A Small Commercial Lines Shift
3 Ingredients for a Successful Direct-to-Consumer Insurance Experience
3 Ingredients for A Successful Direct-to-Consumer Insurance Experience
Among consumers, self-service online portals have become the preferred way to get information and get things done. Whether shopping, banking, paying a bill, or managing a subscription, we want to be able to log on and conduct our business quickly and easily, without the need for a phone call or face-to-face meeting.
Small business owners are no different. When it comes to insurance, they want straightforward language, an easy binding and billing process, and most importantly, speed. Small commercial insurers have met this demand by establishing direct-to-consumer platforms… but every company has a slightly different approach, with varying degrees of human intervention.