Maximizing Customer Value Through AI-Driven Relationships - Webinar
In banking, creating continuous customer value is complicated, and entrenched silos across departments and channels often hinder each customer’s unique journey. Especially during times of disruption, customer interactions need to flow across those functions as missteps in moments of need will impede longer, deeper relationships with your bank.
Please join Pega and Dan Latimore, Chief Research Officer at Celent in discussing how to deliver the next-best-action for every customer with empathy – balancing sales, service and retention. The session will include insights on:
- Challenges banks face around customer engagement – heightened by the current crisis
- Using AI to improve customer experience
- Examples of banks who are getting it right
- Strategies and tactics to get started
We’ll review key findings from the new Celent report: “Maximizing Customer Value Through AI-Driven Relationships”.