Celent Insurance Webinar: Tomorrow’s Leading European General Insurer: Four Elements for a Winning Strategy

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22 June 2011

Changes in the past decade in technology, customer attitudes, distribution, brand, and insurance value perception have forced insurers to rethink their business models. Join Celent senior analyst Nicolas Michellod as he explains why insurers need to focus their attention on four strategic dimensions if they want to gain competitive advantage: 1) refocusing distribution efforts, 2) applying manufacturing techniques, 3) positioning the brand and proposition, and 4) applying customer science.

This presentation draws on findings from Celent’s report Tomorrow’s Leading European General Insurer: Four Elements for a Winning Strategy.


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This event is free to attend. Celent clients and the media will have access to the webinar’s PowerPoint presentation after the event.

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