Celent Banking Webinar: Credit Card Customer Retention

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8 September 2011
Virtual Event

Register at http://creditcardretention.eventbrite.com

Customer retention is a critical activity for most financial institutions. However, there is considerable diversity in retention operational practices and performance results. Join Zilvinas Bareisis, London-based Senior Analyst with Celent's Banking Group, as he explores customer retention performance and practices among ten credit card issuers and a UK bancassurance player. While most deploy specialized resources, the degree to which the unit is dedicated to cards retention varies widely across the issuers. Learn more about why the customer retention area is in transition, with many respondents either actively changing their practices or recognizing the opportunity to improve.

This webinar draws on findings from the report Credit Card Customer Retention: Benchmarking Study Results.

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$195. If you are unsure of your client status, please contact Steve Nawrocki at +1.617.262.3128 or snawrocki@celent.com.

Register at http://creditcardretention.eventbrite.com

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