This report follows previous Celent research about organizational challenges facing digital leaders today, specifically around ownership of key digital customer experiences, and the ability to measure the bottom-line value of increased digital engagement.
For a benchmark on digital organization and maturity in measuring digital’s value to the organization, we surveyed North American financial institutions.
The report benefits our clients in 2 ways:
- FI’s can benchmark themselves against respondents broadly covering all sizes and geographies in North America.
- Solution providers will better understand how to help FI’s articulate their return on investment in new digital experiences.
KEY FINDINGS:
