The development of a data-based society will challenge traditional business models in a big way.

In Oliver Wyman’s view, four types of impact should be expected:

• Impact 1.The dividing line between business sectors and industries will shift and become blurred.
• Impact 2. New cross-industry ecosystems combining data from different sources will be established. Will this move us toward a monopoly situation or coexisting ecosystems?
• Impact 3. The Internet of Things will accelerate the establishment of services.
• Impact 4. Customer relationships are becoming hybrid and business-to-business-to-consumer (B2B2C) is growing fast.