REPORT
    Customer Communications Management in a Digital World
    The Role of CCM as CX Solutions Converge
    6th March 2020

    Once just a back office batch printing system, customer communications management (CCM) systems have been transformed to create, deliver and store outbound and inbound customer communications information across both digital and personal channels, and in paper or digital format.

    Digital has created proactive, personalized, and insightful customer experiences delivered in near real time across a growing number of engagement points. In response, customer communications management (CCM) systems have rapidly evolved from batch statement generation systems to omnichannel systems that are a foundational technology for customer engagement and content management.

    CCM systems have been rearchitected and integrated with a growing internal and external ecosystem of solutions and data to remain relevant as banking becomes increasingly digital.

    Authors
    Craig Focardi
    Craig Focardi
    Principal Analyst
    Bob Meara
    Bob Meara
    Research & Advisory