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      REPORT
      Optimizing The Consumer Credit Life Cycle
      Connecting Analytics and Decisioning to Processes to Improve Customer Engagement
      25th November 2019
      //Optimizing The Consumer Credit Life Cycle

      The focus of the retail lending industry in recent years has been on digital account origination at the point-of-sale (POS). Attracting prospects, engaging with them, and originating loans are of course mission-critical activities for any organization. However, the digital POS is only one channel in one part of the credit lifecycle. Long-term customer satisfaction - and customer lifetime value - is driven by cross-channel customer engagement across the credit lifecycle that includes customer retention, cross-sell, utilization and other actions. Optimizing this engagement and elevating customer lifetime value can only be realized by deploying a combination of data, analytics, decisioning, and communications technologies.

      This research report will address how financial institutions should approach customer engagement and analytic-driven decisions across the consumer credit lifecycle, and stay engaged with customers for cross-sell, retention, and customer service purposes.

      Author
      Craig Focardi
      Craig Focardi
      Principal Analyst
      Craig Focardi
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Horizontal Topics
      Architecture & Legacy Modernization, Customer Engagement, Digital Transformation
      Industry
      Corporate Banking, Retail Banking