REPORT
    Optimizing The Consumer Credit Life Cycle
    Connecting Analytics and Decisioning to Processes to Improve Customer Engagement
    25th November 2019

    The focus of the retail lending industry in recent years has been on digital account origination at the point-of-sale (POS). Attracting prospects, engaging with them, and originating loans are of course mission-critical activities for any organization. However, the digital POS is only one channel in one part of the credit lifecycle. Long-term customer satisfaction - and customer lifetime value - is driven by cross-channel customer engagement across the credit lifecycle that includes customer retention, cross-sell, utilization and other actions. Optimizing this engagement and elevating customer lifetime value can only be realized by deploying a combination of data, analytics, decisioning, and communications technologies.

    This research report will address how financial institutions should approach customer engagement and analytic-driven decisions across the consumer credit lifecycle, and stay engaged with customers for cross-sell, retention, and customer service purposes.

    Author
    Craig Focardi
    Craig Focardi
    Principal Analyst