TCS OPTiX is an advanced analytics solution that enables a bank to gain a “one customer, one enterprise” view. Answering the question, “What is a customer going to like even before they begin looking?”, TCS BaNCS OPTiX is an analytics solution that offers contextual insights to a bank, rendered through enterprise apps and embedded analytics, enabling faster adoption.

It comes pre-configured with more than 50 banking-specific analytical models, helping generate insights about customer lifecycle around acquisition, development and retention alongside product performance, branch productivity, among others. Enabling contextual behavior, customer centricity and enterprise agility, this solution helps banks leverage the power of new or extended ecosystems.