BEAMS

is an all-in-one online banking solution built for retail and MSME clients. It is fully online, accessed via web and mobile app. It provides a simple, intuitive user experience and offers financial services that are best suited for retail and MSME clients.

Its main objective is to eliminate the pain points that customers experience such as:

1.Invoice & Billing -Sending invoices and billing statements to the MSME’s customers manually.

2.Reconciled Payments -Reconciling payments of the MSME’s customers who paid through various means.

3.Accounting -Doing basic accounting tasks such as tracking income and Expense.

4.Travelling to the Bank- Going to the branch to open an account, apply for a loan, pay bills, send money.

5.Pay Taxes- Pay taxes and government contributions manually.

6.Pay Employees - Pay employees of the MSME using cash.

One App, Two Market Segments

With Beams, the bank is able to address the financial needs of two market segments

1.Retail

2.MSME

While only one app is needed to address both segments, the services provided for each user is distinct, based on the segment that the user belongs to.